Website vs. Facebook Business Page - What Do You Need?

We live in a digital era where everything is right at your fingertips. When it comes to your business, you have an abundance of options on how to get your name out there and advertise yourself from an online standpoint. One of the biggest debates that comes up often is should you just use a free Facebook business page or should you opt for your own personal business website. The short answer, you should have BOTH. Let’s breakdown why exactly you should have these in your arsenal.

Control and Customization

When it comes to control and customization, a website is hands down the best option. Sure, you have the ability to modify your Facebook business page as you see fit, but in the end, Facebook will always have it’s own layout that you can’t quite tweak to your needs. With a website, whoever is designing it for you has FULL control on how to make it look and with your input, it can be tailored to really define your brand and make you standout. On a separate but similar topic, Facebook has terms of service that may affect your business and business page. If you don’t abide by their terms, you may have to shut down your page.

Credibility

With customers and clients, nothing is more than trust and credibility when they are searching for a service. When you are looking up a company or researching for businesses in your area, do you go and look for their website? A lot of times if you’re researching a company and only come up with a Facebook page, you may turn away from them. Why is that? Credibility. Companies can have legitimate Facebook pages, but a lot of customers like to research their website and get more details on the business - it help instills trust. A website that is clean, professional, shows off your brand, and provides details on your business delivers an immediate credibility and trust boost.

One Spot for Everything

If you were to have a website built for you, it’s a great central hub for all of your other social media and important links. Essentially, your website will bring everything together. You can link your Facebook, Instagram, LinkedIn, blog posts, and EVERYTHING in one convenient location. Going back, remember how you can have your website fully tailored, personalized, and more user-friendly? If you are trying to sell your service or products, where do you think you have a higher chance of making a sale? Someone that gets directed to your Facebook page? Or your beautifully crafted website? Again, you still need your other social media platforms. Use those as a way to direct them to your website!

Overall Consensus

Let’s face it, Facebook is an essential asset you need this day and age. Facebook business pages are easy to create, maintain, you have an enormous reach to potential customers, and it’s great advertisement. But by now, you probably realize the importance of having your own business website as well. If your goal is to make the most out of your business, reach as many customers you can, and truly make a name for yourself out there, you need both of these. One-up your competition!